Of course we froze that very first batch in our home freezer and the next day realized why no one packages it like this. It was terrible! Super hard, impossible to scoop. But we stayed true to the ethos of our inspiration and made batch after batch of homemade nice cream, our poor husbands eating bowls and bowls of so-so tasting batches. After many batches, we finally got a scoopable, delicious recipe down. That week, Hannah quit her job. Mollie took more convincing, but joined Hannah full time later that year. And, we created Must Love.

That first batch is our classic Banilla flavor - banana with a hint of vanilla, made with bananas, coconut, and dates. Today we have a line of pints, novelty bars, and sprinkles! All plant-based, made with simple, recognizable ingredients. All our nice cream is sweetened with real fruit - dates and coconut, and made either with an oat milk or banana base. They come in indulgent flavors like Dipped Crunchy Peanut Swirl, Cashew Cookie, and Choco Choco Chip.

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